KarL LAWRENCE Fee
Art Director • Motion Designer • VFX Generalist • Technical Artist • ML Enthusiast
Hi, I’m Karl, a creative technology professional with over 14 years of experience blending artistic innovation and technical expertise. Originally from Dublin, Ireland, I’ve built a dynamic career spanning motion design, visual effects (VFX), and technical direction, working on projects for some of the world’s most renowned brands and organisations.
I began my journey with a strong foundation in business, earning a BSc in Marketing and an MSc in International Business from the Technological University Dublin. While I initially trained in marketing, the creative and technical challenges of the post-production industry captivated me, and I transitioned into the world of motion graphics and VFX.
Over the years, I’ve honed my skills across a broad spectrum of creative tools, including After Effects, Nuke, Cinema 4D, and Houdini, as well as technical proficiencies in Python, C#, and machine learning frameworks like PyTorch. My expertise has taken me from boutique post-production houses in Dublin to leading sports marketing agencies in Madrid, where I currently serve as a Technical Director at AIM Sport, working with high-profile clients like UEFA, FIFA, La Liga, and Real Madrid
What sets me apart is my ability to combine artistic vision with technical precision. Whether it’s designing a complex visual effect, optimising workflows with custom scripting, or managing teams of talented artists, I thrive on creating innovative solutions that enhance both the creative process and the final product.
Outside of work, I’m passionate about exploring emerging technologies, particularly in the realms of machine learning, real-time 3D rendering, and interactive media. I enjoy pushing the boundaries of what’s possible, experimenting with tools like Unity, Unreal Engine, and AI-driven creative workflows.
Fluent in both English and Spanish, I bring a global perspective to my work, having collaborated with diverse teams and clients worldwide. I’m always eager to tackle new challenges and explore opportunities where I can apply my expertise to create cutting-edge visual and technical experiences.
Feel free to get in touch!